About us

We are not a real estate company that simply carries out instructions. We are a team of people who take responsibility and support people through decisions that can shape their lives.

Our team includes economists, property managers, lawyers and real estate advisers, but what truly defines us is not our job title. It is how we approach every situation and the people behind it.

Llach Serra & Associats began with two people who share much more than a business project.

Bea and Rubén’s families knew each other before either of them was born. They were both born in Vilafranca del Penedès, at the same hospital, just 48 hours apart. Same room. Same cot.

They grew up just a few streets away from where our office stands today. As teenagers, they shared the same group of friends. Later, they built a life together.

They have always had an entrepreneurial mindset and the patience not to take the next step until they were properly prepared. At twenty-three, they opened their first business. Later, they worked for a New York publishing company from Puerto Rico. When they decided to return, they came back with experience and a clear ambition: to build something of their own that would have a positive impact on people’s lives.

They found the opportunity to do so in real estate. After years of training and professional experience, they realised they could bring a different way of understanding the profession.

That is why, in 2016 they took the next step and founded Llach Serra & Associats. Today, with a team of 23 people, the company continues to grow while remaining true to the same idea: doing a job well is also a way of taking care of people.

Values are not what we write in a document. They are what we do when no one is watching.

• We work with respect for our clients, our team and the time each process requires.
• We practise radical honesty: we say what we think, even when it is not what the client wants to hear.

• We believe in collective intelligence, because the best solutions rarely come from one person alone.

• And we take care of our relationships, both with our clients and with one another.

To nurture them, we hold two team-building sessions each year and work with a professional coach. Because the energy of the team is part of the service, and it is something we build every day.

Behind every service is a real person, with a name and a face, who takes responsibility for what you have entrusted to us.

Meet them here.

We are from Vilafranca. And we do not say that simply as a biographical fact: we say it as a commitment.

We play an active role in the social, cultural and sporting life of the Penedès because we believe that being part of a community also means contributing to it. We work with grassroots sports clubs, social-impact foundations and cultural organisations that help strengthen and develop the Penedès.

We are also active members of professional bodies and associations that promote training and higher professional standards across the sector, because quality service does not stop at the office door.

This region has shaped who we are. Taking care of it is the most natural way of giving back what it has given us.

Our roots are in the Penedès.

Today, we also have offices and partners across Spain, allowing us to support projects beyond our home region without giving up the way of working that defines us.